Franchisee profile: Sid Patel
Territory: 4 Texas locations: Allen, Prosper, Frisco, Cross Roads | Growth: Plans to continue expanding within Dallas
What was your occupation prior to The Brass Tap?
Sid: Prior to opening The Brass Tap, I owned a beer and wine shop in McKinney, TX with my brother. A love of craft beer made me want to expand my horizons. I own four Brass Tap locations. The first Brass Tap is in Allen, TX. We then expanded into Prosper, TX, followed by Frisco, TX and opened a fourth location in Cross Roads, TX. We have plans to continue expanding.
What made you decide on The Brass Tap specifically?
Sid: When we opened our shop in 2010, there weren’t many craft breweries or places to get
craft beer, and by 2011 the industry was blowing up. Now, there are about 30 breweries in our immediate area and more than 120 in the state of Texas. The whole craft beer industry has changed. Back in the day, we didn’t have many local breweries. Truth is, the closer a bar is to a brewery, the more popular those beers are, and as a result, we carry Tupps and Rollertown, on tap. We like to support local breweries and that’s what people like as well. The Brass Tap is known for its large selection of draught beer and our craft beer menu rotates. What makes us unique is that we don’t keep the same beer on tap all the time. Out of 80 taps, we have about 11 that stay all the time. The rest of them always rotate. Every time you come in, you have something else to try so you can expand your palate.
What else does The Brass Tap offer?
Sid: Beer is not the only thing The Brass Tap has to offer. The most popular menu item is the Boom Boom Shrimp, which features beer-battered shrimp tossed in a signature sauce. The restaurant recently added pizza to its menu, which has also been popular with patrons. In addition, the restaurant is launching a food truck menu. It’s not necessarily smaller portions, it’s just a better value.
What makes The Brass Tap special?
Sid: Customer service is what sets The Brass Tap apart from other restaurants. We take customer service seriously. Our employees are well-trained and ready to help. Each employee has knowledge in craft beer and they are ready to answer any questions or make recommendations based on customer tastes and preferences. If you are into craft beer, or even if you have never had a craft beer, we have something for everybody.