Franchisee profile: Barry & Stacy Bratcher
Territory: Owensboro, KY | Growth: $4 million (top sales location)
What was your occupation prior to Beef's?
Stacy: I was a stay-at-home mom for 14 years to our three kids. Before our kids were born, I was a dental assistant.
Why did you become a Franchisee?
Stacy: We wanted to open our own business to have a second income that could pay for our children's college education. We didn't have Beef’s in Owensboro, in fact we'd never even heard of it. Barry found it online and the concept interested us. We drove to Louisville and visited several Beef's and fell in love with the idea of owning our own.
What's the best part of owning a Beef's?
Stacy: The best part of the Beef's family is that there is always someone to contact when we need help or if we have any questions. We would never have been successful if we weren't part of the Beef's franchise family. Without the structure of a menu, pricing, purchasing, support, etc. there is no way we would've lasted even one year. We celebrated 12 years of business last April!
Does community involvement play a role in your success?
Stacy: Being involved in our community is my favorite part of owning a Beef's in the town where Barry and I grew up. We always donate to every school, church, and other organizations whenever they ask. We may not be able to donate in exactly the way they ask, but I work with them to figure out a way we can help. Besides fundraisers (spirit nights), we rarely donate cash or pay for sponsorships in cash. Instead, we give gift certificates in increments of $10 for the same monetary value. This assures that we will get a return from the team or school we sponsored.
Whenever we hold fundraisers for people in need who live in our community, I love it when the individual is able to be at Beef's to see the place packed in support of them. They are always overwhelmed and it's a privilege to be able to hand them a donation check to help them in their time of need.